Don’t Buy Low Quality Website Traffic; it’s like deer tracks in the dirt
Untargeted website visitors are about as valuable as deer tracks are to a hungry hunter.
Low quality website traffic is traffic that for some reason, such as some kind of incentive, clicks to your site and immediately leaves. No clicking. No sales.
A hunter friend of mine once made the observation, “Deer tracks aren’t very filling and they taste like dirt.”
His point was that when you’re out hunting for deer, finding lots of tracks is no good unless you find a deer standing in them! You’re going to go home empty handed.
Visits to your ad, website or blog (hits) on the internet is just like those deer tracks. Unless someone actually BUYS something from you, all those hits mean very little. That’s very low quality website traffic. It’s better to get far less traffic that’s targeted. That’s the traffic that will convert and buy, because they’re already motivated.
A “wealth” of traffic?
Just as an example, I can show you how to get thousands and thousands of “hits” to your website. You don’t have to do anything. These are real hits, defined as when your website opens in a browser. It can come from anywhere in the world. But you don’t get a single sale or even a click on one of your ads! That’s low quality traffic. It makes your stats look good at a casual glance, but you stay hungry.
Don’t be fooled by those who try to sell you “Amazing NEW software” that will generate thousands of hits. They’re just “bots” that generate fake traffic. They can get you banned from a lot of good affiliate programs.
How about buying hits?
Don’t get conned into spending big bucks on hits. Most sites are simply selling “deer tracks” that aren’t very filling and taste like dirt! Good quality traffic can cost a lot of money. That’s the kind of traffic you buy from places like Google.
Cheap traffic is low quality traffic. It is often bot traffic being marketed as genuine traffic. It’s low quality traffic. In fact, it’s totally worthless. Worse, it can kill your affiliate relationships. It is guaranteed to close your Adsense account.
Hunting for quality traffic
Every good hunter knows that what you need to do when you go out. It’s not spending all your time looking for tracks. You need to spend your time looking for the creature making the tracks!
That means you have to anticipate where it will be and be there to intercept it. You have to understand how it thinks, what it likes, what it needs, where it eats, where it sleeps, where it drinks, and be able to be there waiting for it. You need to zero in on the target. That’s called targeting.
In affiliate marketing, you need to know your target market. That’s often called a niche. You need to be there where your buyers are. You need real eyes on you ads looking for your product or service, or you will be doing little more than chasing tracks.
Blogging
Publishing a blog with good quality, keyword-filled posts is a good way to get targeted traffic. I made more than three hundred dollars last month on a site I don’t do a lot of work on. That was from two sales from laser targeted individuals who visited because the site and the blog is relevant to them. There is enough good quality content on the site to bring the right kind of visitors.
My site didn’t need a massive amount of low quality website traffic to make the sales. It needed just two quality visitors in the right niche to make some easy money.
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But there’s even better news. If you publish new articles regularly, you’ll do far better than that. Those sales were from a site I published on regularly at one time, but have ignored for a time. Imagine if I started regular posts on there, again (I’m going to!).
Resolve
It’s 2022. The year has just sucked in some ways. If you’re going to make it through this year that will make a real difference, resolve to start blogging. Ditch the low quality website traffic and start bringing in real buyers!
Share your experience with us in the comments below! Remember to leave us your link!
Very well stated, Dave.
Never been concerned with the number, rather the quality. With the ease of effectively using Social Media and targeting your market, it is not difficult to generate Quality Traffic to your Website and further engage.
One of sites has over 22,000 cogent and insightful comments.
It is not the number we focus but rather the quality of dialogue.
Thanks Chuck!
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