Autoresponders Automate Advertising. Okay… but what are they and how do I use them?

Autoresponders automate advertising.  Were you aware of that?  That is a fact that could make a huge difference to your online business, while freeing up a lot of time you may have been spending doing what they do.

What is an autoresponder?  The simple definition is:  An autoresponder is a tool that automatically sends out email messages according to the parameters programmed into it.

Don’t be afraid

If the description sounds a little technical, fear not. Unless you’re a die-hard techie with lots of time, you’ll use an autoresponder system that’s already set up. The simplest one you’ll ever use is the one that comes with your email program.

While you can use it to send ads to everyone who emails you (which is a terrible idea), it would normally be used to acknowledge receipt of a message when you’re not there to read or answer it (commonly called a Vacation Response).

All you do is type in the message you want to be sent out, save it, and you’re done. Once you turn it on, it sends out your message to anyone who sends an email to you at that address.Read More »Autoresponders Automate Advertising